NMP takes the reins as digital agencies enter sub-Saharan Africa.

Nic van den Bergh speaks to FMs
“The Redzone” about the leading role local digital agencies should be playing
in sub-Saharan Africa.

Agencies and marketers need to understand how important it is to work with experts who have on-the-ground experience of African consumers in order to understand the nuances of each respective market.

“Everyone wants to get in on the action in sub-Saharan Africa and this has started a trend where South African agencies are taking the lead as partners to guide international clients on how to position their brands.”

    – Nic van den Bergh, NMP MD.



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