Nic van den Bergh speaks to FMs
“The Redzone” about the leading role local digital agencies should be playing
in sub-Saharan Africa.
Agencies and marketers need to understand how important it is to work with experts who have on-the-ground experience of African consumers in order to understand the nuances of each respective market.
“Everyone wants to get in on the action in sub-Saharan Africa and this has started a trend where South African agencies are taking the lead as partners to guide international clients on how to position their brands.”
– Nic van den Bergh, NMP MD.